Straight Talking. Strategic Thinking. Bid Winning

Bid Fusion Consulting & Coaching was founded by Jane Korn CF APMP, a bid and proposal leader who brings a unique combination of expertise to the bid environment: over 25 years in marketing, growth, and communications, underpinned by a decade of dedicated bid management and tender writing experience.

Throughout her career, Jane watched capable organisations lose significant opportunities. Not because they lacked expertise, but because their value was poorly positioned, their story lacked evidence, or their bids failed to speak to what evaluators were actually looking for.

Bid Fusion was built to change that. Grounded in APMP-aligned frameworks, we fuse strategic bid support with practical capability uplift, so our clients don’t just win their next tender — they build the skills for repeatable success for the future. We work across the sectors where competitive tendering is most complex — and where the cost of an under-performing bid is highest.

If your business competes for government or corporate contracts, we know how to position you to win.

Jane’s expertise spans Facilities Management, Professional Services, Financial Services, and Architecture, with bids ranging from $5M to $100M+. Her experience includes complex government tenders, ASDEFCON responses, national panels, and high-stakes pursuits across diverse industries.

Bringing a senior presence that elevates submission quality, combined with professionalism, a sense of humor, and a working style people genuinely enjoy – Jane is the kind of bid professional teams are glad to have in the room.

Committed to giving back to the profession, Jane joined the APMP Committee in 2026 and holds the volunteer position of Job Board Lead.

The Association of Bid and Proposal Management Professionals (APMP) sets the globally recognised benchmark for bid and proposal management, covering the methodology and competency framework used by leading bid teams around the world. Bid Fusion works to these standards.

For our clients, it means your bid is built on proven practice, with every response structure, win theme, and review process grounded in what procurement evaluators actually want to see.

Jane Korn CF APMP,  is a member of APMP ANZ, the Australian and New Zealand chapter and serves on the APMP ANZ Ordinary Committee as Job Board Lead.

Whilst we work across a broad range of sectors, our real value comes from bid expertise, not technical specialisation. Successful tenders are rarely won on subject matter expertise alone. They are won through disciplined bid management, a clear understanding of the buyer’s objectives, strong alignment to evaluation criteria, and the ability to translate complex information into structured, compliant and persuasive responses.

Where sector knowledge is required, we undertake deep, bid‑specific research, analysing the buying environment, procurement drivers, risk profile, and evaluation focus, and work closely with your subject matter experts to ensure technical input is accurately positioned and evidence‑based.

This research‑led, sector‑agnostic approach allows us to support organisations bidding into new markets, frameworks and panels, as well as those operating in complex, regulated environments.

Our values guide how we think, work, and partner with our clients. They express the way we show up and define our commitment to delivering work that genuinely makes a difference.

We bring calm, structured thinking to complex challenges, helping teams move forward with confidence and purpose.

We stay attuned to emerging trends, technology, and evaluator expectations, helping clients build modern, resilient bid functions that are ready for what’s next.